Contact: Brandon Hatler – DumpGlennBeck@gmail.com OAKLAND, Calif.—
Facing increased pressure from ColorOfChange. org members, 16 new companies have pledged not to run additional ads on Fox News Channel’s Glenn Beck Program. Thirty- six companies have now committed not to support Beck’s show since ColorOfChange.org launched its campaign three weeks ago. The defections come as ColorOfChange.org members mobilized last week against corporations who still refused to pull their ads from Glenn Beck by placing thousands of phone calls to company executives. By the end of the week, three of these companies – Clorox, Lowe’s and Sprint – had pledged not to run additional ads; Red Lobster and Vonage have not yet responded. The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids), Ancestry.com, AT&T, Blaine Labs Inc., Campbell Soup Company, Clorox, Ditech, The Elations Company, Experian (creator of FreeCreditReport. com), Farmers Insurance Group, Johnson & Johnson (makers of Tylenol), Lowe’s, NutriSystem, Sprint, The UPS Store and Verizon Wireless. They join twenty other companies who previously pledged not to run additional ads on Glenn Beck. The moves come after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends. Last week, ColorOfChange.org began emailing the 150,000+ people who signed their initial petition, asking them to call five major advertisers who continued to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowe’s, Red Lobster and Vonage. Members utilized background materials prepared by ColorOfChange.org during their calls, and had access to a calling tool that made it easier to report the result of each conversation. Hours after members began making calls, Lowe’s contacted ColorOfChange.org, pledging not to run additional ads on Beck’s programs. Clorox followed suit Thursday, and Experian did the same on Friday. Previous companies who have corrected advertising errors and/or pulled their ads entirely include Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Best Buy, Broadview Security, ConAgra, CVS, GEICO, Lawyers.com, Men’s Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Roche, SC Johnson, Sanofi-Aventis, Sargento, State Farm Insurance, Travelocity and Wal-Mart. With more than 600,000 members, ColorOfChange.org is the largest African-American online political organization in the country.
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